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Privacy Policy

Last updated: 2026-10-26

This Privacy Policy explains how SeatCanvas (“SeatCanvas”, “we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website and application (the “Service”).

By using SeatCanvas, you agree to the collection and use of information in accordance with this Privacy Policy. Your use of SeatCanvas is also governed by our Terms of Service.


1. Who We Are

SeatCanvas is currently operated under the name SeatCanvas (placeholder legal entity).

Contact email: hello@seatcanvas.app
Country of operation: Mexico


2. Information We Collect

2.1 Information You Provide

We may collect the following information when you use the Service:

Account Information

  • Email address
  • Name

SeatCanvas does not store passwords.
Authentication is handled via third-party providers such as Google and Microsoft (Outlook).

Event and Project Data

  • Project name (e.g. “My Wedding Plan” or localized equivalents)
  • Event name and event date
  • Guest names
  • Seating arrangements and layouts
  • Notes, labels, and other event-related content
  • Guest details you add for seating, such as households, the groups you sort guests into (for example children, elders or party-loving guests) and mobility or accessibility needs

Payment Information

  • Payment metadata such as transaction IDs and purchase timestamps

SeatCanvas does not store credit card or payment card details. Payments are processed securely by third-party payment providers (e.g. Stripe).


3. How We Use Your Information

We use your information to:

  • Provide and operate the Service
  • Authenticate users and manage accounts
  • Process payments and unlock paid features
  • Store and display your event projects
  • Suggest seating arrangements, including through a third-party service for Event Pass holders (see Section 6)
  • Send transactional and reminder emails
  • Communicate important service-related notices
  • Improve and maintain the Service

Marketing emails may be introduced in the future. If so, users will be given the ability to opt out of non-essential communications.


4. Emails and Communications

We may send:

  • Transactional emails (account access, confirmations)
  • Reminder emails (event dates, data retention notices, refunds)

Marketing or promotional emails do not currently exist. If introduced, users will be able to opt out at any time.


5. Analytics, Cookies, and Similar Technologies

SeatCanvas uses analytics and performance tools provided by:

  • Vercel Analytics — Core Web Vitals and page-view measurement.
  • Google Analytics 4 (property G-JKMRSHR3BX) — acquisition-channel attribution for the sign-up and checkout funnel.
  • Google Ads (account AW-17958375270) — conversion measurement for paid-acquisition campaigns.
  • Meta Pixel and Conversions API (Facebook and Instagram) — measures whether visits from our Meta ads lead to account sign-ups.
  • Cloudflare — delivery and security of the Service.

These tools help us understand how people discover and use SeatCanvas so we can improve it.

Cookies set by Google on .seatcanvas.app:

CookiePurposeRetention
_gaCross-session visitor identifier used by Google Analytics 4.2 years
_ga_JKMRSHR3BXPer-property session state for Google Analytics 4.2 years
_gcl_auEnhanced-conversions linker used by Google Ads.90 days
_gcl_awClick-ID correlation used by Google Ads.90 days

Cookies set by Meta on .seatcanvas.app (only when Advertising is on):

CookiePurposeRetention
_fbpBrowser identifier Meta uses to measure visits from our ads.90 days
_fbcStores the Meta ad click ID (fbclid) from the ad you clicked.90 days

Google Analytics data is processed in the United States. When you create an account, we send Google Analytics a SHA-256 hashed identifier derived from your Supabase user ID — your raw account ID is never transmitted.

When you create an account and Advertising is on, we send Meta, through the Conversions API, a SHA-256 hashed copy of your email address and of your account ID, together with your IP address and browser user agent, so Meta can match the sign-up to an ad. We never send your guest list or seating data. The Meta Pixel loads only on our public pages and on the planner; it is never loaded by a sign-in, checkout or survey page.

When you first visit SeatCanvas, a cookie banner lets you accept or decline non-essential cookies by category:

  • Essential — security and core functionality. Always on; these cannot be turned off.
  • Analytics — Google Analytics 4. Controls whether analytics cookies are set.
  • Advertising — Google Ads and Meta conversion measurement, including Google enhanced conversions.

Visitors in the EEA and the UK have every non-essential category set to denied until they choose; elsewhere, non-essential cookies default to on and can be turned off at any time. Vercel Analytics measures Core Web Vitals and page views without setting cookies and runs on every visit.

If your browser sends a Global Privacy Control (GPC) signal, we treat it as turning Advertising off for Meta.

To review or change your choice later, open Cookie settings in the site footer, or in your planner profile and mobile settings. You can also opt out of all Google and Meta analytics and advertising cookies by emailing hello@seatcanvas.app.


6. Data Storage and Processing

SeatCanvas uses third-party service providers to operate the Service, including:

  • Supabase (authentication and database)
  • Vercel (hosting and infrastructure)
  • Stripe (payments)
  • Email service providers used for transactional communication
  • Google (Gemini API, paid tier) — seating suggestions for Smart Seat runs by Event Pass holders

When an Event Pass holder runs Smart Seat, we may send Google a pseudonymized description of the seating problem so it can suggest an arrangement: table sizes and relative positions, household sizes, opaque group numbers, the seating rules you switched on, which households to keep apart, and household-level tags you set (children only, includes an elder, includes a party-loving guest, includes a guest with mobility needs). Guests are grouped into households, and each household, table and group is replaced by a short code that only your browser can map back. We never send names, email addresses, notes, event details, or your account identifier. Under Google’s paid-service terms, Google does not use this data to improve its products and keeps it only for a limited period to detect abuse. Smart Seat runs on free accounts never send this data to Google.

Your data may be processed and stored outside of Mexico, including in countries where our service providers operate.


7. Data Retention

Free Tier Users

  • Data associated with free usage may be deleted after prolonged account inactivity
  • Reasonable email reminders will be sent before deletion

Paid Users

  • Paid users are required to set an event date
  • Data is retained for 30 days after the event date
  • Reminder emails may be sent to allow users to export or retrieve their data

After the applicable retention period, data may be permanently deleted.

SeatCanvas does not guarantee indefinite data storage.


8. Your Rights

You may request, subject to applicable law:

  • Access to your personal data
  • Correction of inaccurate data
  • Deletion of your data
  • Export of your data

Requests can be made by contacting hello@seatcanvas.app.
Requests are handled manually and within a reasonable timeframe.

California and other US state privacy rights

If you live in California or another US state with a similar privacy law, you may have the right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising. Our use of the Meta Pixel and Conversions API to measure our ads may count as sharing under those laws. You can opt out at any time: turn off Advertising in Cookie settings, or use a browser that sends Global Privacy Control. Either one stops Meta measurement from that point on. Opting out stops new data from being sent; cookies Meta already set stay in your browser until they expire or you clear them. We do not sell your personal information for money. You can also make any request by emailing hello@seatcanvas.app.


9. International Users

SeatCanvas is available to users worldwide. We do not specifically target residents of any single jurisdiction, including the European Union, but users from those regions may use the Service.


10. Minors

The Service is intended for adults only.
SeatCanvas does not knowingly collect personal data from minors.


11. Data Security

We take reasonable technical and organizational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.


12. Third-Party Services

The Service may contain links to or rely on third-party services. We are not responsible for the privacy practices of third parties. Their privacy policies apply independently.


13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last updated” date. Continued use of the Service constitutes acceptance of the updated policy.


14. Contact

If you have questions or requests regarding this Privacy Policy, contact:

hello@seatcanvas.app